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Riddim
Riddim
Riddim
Packaging, Brand Identity
Packaging, Brand Identity
Packaging, Brand Identity
A vibrant, bold packaging design for a unique Jamaican rum seltzer, inspired by Jamaica's visual and musical arts, offering a taste of the island's rhythm and spirit.
A vibrant, bold packaging design for a unique Jamaican rum seltzer, inspired by Jamaica's visual and musical arts, offering a taste of the island's rhythm and spirit.
A vibrant, bold packaging design for a unique Jamaican rum seltzer, inspired by Jamaica's visual and musical arts, offering a taste of the island's rhythm and spirit.
Overview
Overview
Riddim is an artisanal Jamaican rum seltzer that marries the rich flavors of Jamaican rum with tropical fruits, presented in packaging that bursts with the colors and energy of Jamaican Surrealistic and Mural art. This brand encapsulates the essence of Jamaica's vibrant culture, artistic energy, and tropical charm, aiming to deliver an authentic Jamaican rum experience with a modern twist. Crafted for the adventurous, health-conscious consumer, Riddim stands out in the saturated seltzer market with its eye-catching design and authentic taste.
Riddim is an artisanal Jamaican rum seltzer that marries the rich flavors of Jamaican rum with tropical fruits, presented in packaging that bursts with the colors and energy of Jamaican Surrealistic and Mural art. This brand encapsulates the essence of Jamaica's vibrant culture, artistic energy, and tropical charm, aiming to deliver an authentic Jamaican rum experience with a modern twist. Crafted for the adventurous, health-conscious consumer, Riddim stands out in the saturated seltzer market with its eye-catching design and authentic taste.
Objective
Objective
The goal for Riddim is to captivate and engage health-conscious consumers aged 21-45, offering them a low-calorie, flavorful alternative in the seltzer market. By highlighting the authentic Jamaican rum and natural flavors through packaging inspired by Jamaica's rich artistic heritage, Riddim aims to position itself as a premium brand that delivers a unique, culturally infused drinking experience. The brand’s messaging, "Taste the Island’s Symphony," invites consumers to enjoy the harmony of natural flavors and rum, encapsulating the lively and spirited essence of Jamaica.
The goal for Riddim is to captivate and engage health-conscious consumers aged 21-45, offering them a low-calorie, flavorful alternative in the seltzer market. By highlighting the authentic Jamaican rum and natural flavors through packaging inspired by Jamaica's rich artistic heritage, Riddim aims to position itself as a premium brand that delivers a unique, culturally infused drinking experience. The brand’s messaging, "Taste the Island’s Symphony," invites consumers to enjoy the harmony of natural flavors and rum, encapsulating the lively and spirited essence of Jamaica.
Completion Date
May 2024
Project Type
Packaging, Brand Identity
Software
Adobe Photoshop, Illustrator, Indesign, Procreate
Deliverables
Visual Identity, Product Packaging, Marketing Materials
Logo
Logo
The Riddim logo captures the rhythm of sugar cane growing with its vertical, organic design, optimized for visibility on the can's tall shape. Its stacked arrangement and white coloring act as a canvas, emphasizing the vibrant, flavor-inspired colors of the packaging and connecting visually to the art of Jamaican murals.
The Riddim logo captures the rhythm of sugar cane growing with its vertical, organic design, optimized for visibility on the can's tall shape. Its stacked arrangement and white coloring act as a canvas, emphasizing the vibrant, flavor-inspired colors of the packaging and connecting visually to the art of Jamaican murals.
Color
Color
Riddim's color palette is inspired by its tropical flavors, using vivid hues that reflect grapefruit, pineapple, and coconut. These bold colors also connect to Jamaican mural art, reinforcing the brand's cultural vibrancy.
Riddim's color palette is inspired by its tropical flavors, using vivid hues that reflect grapefruit, pineapple, and coconut. These bold colors also connect to Jamaican mural art, reinforcing the brand's cultural vibrancy.
Typography
Typography
Riddim's color palette is inspired by its tropical flavors, using vivid hues that reflect grapefruit, pineapple, and coconut. These bold colors also connect to Jamaican mural art, reinforcing the brand's cultural vibrancy.
Riddim's color palette is inspired by its tropical flavors, using vivid hues that reflect grapefruit, pineapple, and coconut. These bold colors also connect to Jamaican mural art, reinforcing the brand's cultural vibrancy.
