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Aureus
Aureus
Aureus
Brand Identity, Packaging
Brand Identity, Packaging
Brand Identity, Packaging
Brand identity and packaging design for a premium unisex fragrance that harmonizes ancient Roman elegance with the natural allure of honey.
Brand identity and packaging design for a premium unisex fragrance that harmonizes ancient Roman elegance with the natural allure of honey.
Brand identity and packaging design for a premium unisex fragrance that harmonizes ancient Roman elegance with the natural allure of honey.
Overview
Overview
Aureus redefines luxury in the fragrance market with its high-end, honey-based unisex scent, designed to encapsulate the opulence of ancient Rome. Crafted in Italy with globally sourced, premium ingredients, Aureus stands out with its unique, reusable, honeycomb-patterned bottle. The brand is a tribute to the golden luxury of antiquity, reimagined for contemporary tastes, appealing to those who value authenticity, sustainability, and a unique narrative in their choice of fragrance.
Aureus redefines luxury in the fragrance market with its high-end, honey-based unisex scent, designed to encapsulate the opulence of ancient Rome. Crafted in Italy with globally sourced, premium ingredients, Aureus stands out with its unique, reusable, honeycomb-patterned bottle. The brand is a tribute to the golden luxury of antiquity, reimagined for contemporary tastes, appealing to those who value authenticity, sustainability, and a unique narrative in their choice of fragrance.
Objective
Objective
The aim of Aureus is to carve a niche in the luxury fragrance market for affluent, educated individuals aged 25-45 who seek out unique, high-quality scents. By offering a product that combines a distinctive ingredient narrative with environmentally conscious packaging, Aureus seeks to not only meet the demand for unique and authentic fragrances but also to set a new standard in luxury and sustainability. Through meticulous branding and innovative packaging design, Aureus intends to captivate and charm discerning consumers, inviting them to experience a piece of history with every use.
The aim of Aureus is to carve a niche in the luxury fragrance market for affluent, educated individuals aged 25-45 who seek out unique, high-quality scents. By offering a product that combines a distinctive ingredient narrative with environmentally conscious packaging, Aureus seeks to not only meet the demand for unique and authentic fragrances but also to set a new standard in luxury and sustainability. Through meticulous branding and innovative packaging design, Aureus intends to captivate and charm discerning consumers, inviting them to experience a piece of history with every use.
Completion Date
May 2024
Project Type
Brand Identity, Packaging
Software
Adobe Illustrator, Photoshop
Deliverables
Visual Identity, Product Packaging, Marketing Material
Logo
Logo
The Aureus logo encapsulates the essence of luxury and nature, marrying the elegance of Roman heritage with the organic beauty of honey. Its design is a contemporary nod to the brand's opulent yet natural origins, presenting a sophisticated visual identity for the distinguished line of honey-based fragrances.
The Aureus logo encapsulates the essence of luxury and nature, marrying the elegance of Roman heritage with the organic beauty of honey. Its design is a contemporary nod to the brand's opulent yet natural origins, presenting a sophisticated visual identity for the distinguished line of honey-based fragrances.
