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876 Bar & Grill
876 Bar & Grill
876 Bar & Grill
Brand Identity
Brand Identity
Brand Identity
Brand Identity for 876 Bar & Grill: A modern take on Jamaican culinary traditions, blending authentic flavors with contemporary design.
Brand Identity for 876 Bar & Grill: A modern take on Jamaican culinary traditions, blending authentic flavors with contemporary design.
Brand Identity for 876 Bar & Grill: A modern take on Jamaican culinary traditions, blending authentic flavors with contemporary design.
Overview
Overview
876 Bar & Grill was crafted to showcase a contemporary vision of Jamaican cuisine, rooted deeply in the island's vibrant traditions yet presented through a modern lens. The design captures the essence of communal Jamaican cookouts, infusing the brand with the warmth and authenticity of these gatherings. The branding strategy employs a modern-rustic aesthetic to convey the authentic outdoor grilling experience, positioning 876 as an innovative culinary brand that appeals to a wide audience seeking a genuine taste of Jamaica.
876 Bar & Grill was crafted to showcase a contemporary vision of Jamaican cuisine, rooted deeply in the island's vibrant traditions yet presented through a modern lens. The design captures the essence of communal Jamaican cookouts, infusing the brand with the warmth and authenticity of these gatherings. The branding strategy employs a modern-rustic aesthetic to convey the authentic outdoor grilling experience, positioning 876 as an innovative culinary brand that appeals to a wide audience seeking a genuine taste of Jamaica.
Objective
Objective
The goal was to craft a brand identity that presents a fresh take on the Jamaican culinary and social experience through an authentic, contemporary lens. The ambition was to foster a welcoming environment that mirrors the communal essence of Jamaican gatherings, where the vibrant traditions of food and drink serve as a bridge connecting diverse communities. By blending genuine Jamaican culinary practices with a modern aesthetic, the brand aims to offer an innovative space that celebrates Jamaica's rich heritage while cultivating a lively social atmosphere.
The goal was to craft a brand identity that presents a fresh take on the Jamaican culinary and social experience through an authentic, contemporary lens. The ambition was to foster a welcoming environment that mirrors the communal essence of Jamaican gatherings, where the vibrant traditions of food and drink serve as a bridge connecting diverse communities. By blending genuine Jamaican culinary practices with a modern aesthetic, the brand aims to offer an innovative space that celebrates Jamaica's rich heritage while cultivating a lively social atmosphere.
Completion Date
May 2024
Project Type
Brand Identity
Software
Adobe Photoshop, Illustrator, Indesign
Deliverables
Logo, Patterns, Menu, Stationery, Touchpoints
Logo
Logo
The 876 Bar & Grill logo centers around a distinctive rum glass, symbolizing the establishment's focus on quality spirits and the conviviality of Jamaican dining. Alongside the nation's area code as its name, the logo stands as a celebration of Jamaican culture, inviting patrons to a communal and authentic culinary experience.
The 876 Bar & Grill logo centers around a distinctive rum glass, symbolizing the establishment's focus on quality spirits and the conviviality of Jamaican dining. Alongside the nation's area code as its name, the logo stands as a celebration of Jamaican culture, inviting patrons to a communal and authentic culinary experience.
Color
Color
The brand's stark black palette pays homage to the Jamaican flag, where black represents the strength and resilience of the people. This deliberate choice not only aligns with the aesthetic of simplicity and modernity but also resonates with the brand's commitment to creating a social hub—a place where the vibrancy of Jamaican culture is celebrated and where every guest is treated with warmth, akin to the island’s welcoming community.
The brand's stark black palette pays homage to the Jamaican flag, where black represents the strength and resilience of the people. This deliberate choice not only aligns with the aesthetic of simplicity and modernity but also resonates with the brand's commitment to creating a social hub—a place where the vibrancy of Jamaican culture is celebrated and where every guest is treated with warmth, akin to the island’s welcoming community.
