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Miami 2036 Olympics
Miami 2036 Olympics
Miami 2036 Olympics
Brand Identity
Brand Identity
Brand Identity
Brand identity for a conceptual Miami 2036 Olympic bid, fusing Miami's dynamic culture with the Olympic spirit.
Brand identity for a conceptual Miami 2036 Olympic bid, fusing Miami's dynamic culture with the Olympic spirit.
Brand identity for a conceptual Miami 2036 Olympic bid, fusing Miami's dynamic culture with the Olympic spirit.
Overview
Overview
Miami 2036 Olympics was a team project designed to marry Miami’s rich culture with the heritage of the Olympics for a hypothetical bid. In this collaborative effort, my role was to develop the core visual elements — crafting the logo, designing sports pictograms, and creating marketing posters and stationary that would unify the brand’s presence and highlight Miami as an engaging Olympic host.
Miami 2036 Olympics was a team project designed to marry Miami’s rich culture with the heritage of the Olympics for a hypothetical bid. In this collaborative effort, my role was to develop the core visual elements — crafting the logo, designing sports pictograms, and creating marketing posters and stationary that would unify the brand’s presence and highlight Miami as an engaging Olympic host.
Objective
Objective
Faced with the challenge of developing a visual identity that would stand out on an international scale, the project aimed to blend Miami's distinct culture with the Olympic spirit. Tasked with the design of key brand elements, the goal was to build a brand that not only attracted global attention but also resonated with Miami’s lively character and the inclusive ethos of the Olympics. This involved creating a distinctive, versatile logo, cohesive branding elements, and ensuring a unified identity across various mediums, ultimately reflecting Miami’s spirit alongside Olympic aspirations.
Faced with the challenge of developing a visual identity that would stand out on an international scale, the project aimed to blend Miami's distinct culture with the Olympic spirit. Tasked with the design of key brand elements, the goal was to build a brand that not only attracted global attention but also resonated with Miami’s lively character and the inclusive ethos of the Olympics. This involved creating a distinctive, versatile logo, cohesive branding elements, and ensuring a unified identity across various mediums, ultimately reflecting Miami’s spirit alongside Olympic aspirations.
Completion Date
May 2024
Project Type
Brand Identity
Software
Adobe Photoshop, Illustrator, Indesign
Deliverables
Logo, Pictograms, Marketing Posters, Stationery
Logo
Logo
The Miami 2036 Olympic Bid logo artfully unites the grace of the flamingo, the passion of the Olympic flame, and the unity of a ribbon into a symbol that embodies Miami's vibrant spirit and the collective ambition of the Olympic Games. Designed with precision and harmony, it captures the essence of Miami’s culture and the global camaraderie of the Olympics, promising a celebration of diversity, excellence, and unity.
The Miami 2036 Olympic Bid logo artfully unites the grace of the flamingo, the passion of the Olympic flame, and the unity of a ribbon into a symbol that embodies Miami's vibrant spirit and the collective ambition of the Olympic Games. Designed with precision and harmony, it captures the essence of Miami’s culture and the global camaraderie of the Olympics, promising a celebration of diversity, excellence, and unity.
Pictograms
Pictograms
The sports pictograms, designed with dynamic angular lines and consistent with the logo’s visual language, represent the diverse spectrum of Olympic sports. Crafted for immediate recognition, they blend modern aesthetics with the energetic spirit of competition, perfectly aligning with the Miami 2036 brand identity.
The sports pictograms, designed with dynamic angular lines and consistent with the logo’s visual language, represent the diverse spectrum of Olympic sports. Crafted for immediate recognition, they blend modern aesthetics with the energetic spirit of competition, perfectly aligning with the Miami 2036 brand identity.
