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Heineken — Cheers to Gamers
Heineken — Cheers to Gamers
Heineken — Cheers to Gamers
Targeted Ad Campaign
Targeted Ad Campaign
Targeted Ad Campaign
Marketing campaign tailored to a Heineken design brief, blending tradition with digital innovation to rejuvenate its worldwide presence.
Marketing campaign tailored to a Heineken design brief, blending tradition with digital innovation to rejuvenate its worldwide presence.
Marketing campaign tailored to a Heineken design brief, blending tradition with digital innovation to rejuvenate its worldwide presence.
Overview
Overview
The Heineken - Cheers to Gamers campaign is an exploration in redefining social engagement within the gaming community. Inspired by Heineken’s ambition for a globally connected society, the initiative taps into the universal allure of gaming to foster genuine connections, bringing together the world of gamers with the spirit of Heineken.
The Heineken - Cheers to Gamers campaign is an exploration in redefining social engagement within the gaming community. Inspired by Heineken’s ambition for a globally connected society, the initiative taps into the universal allure of gaming to foster genuine connections, bringing together the world of gamers with the spirit of Heineken.
Objective
Objective
The objective is to weave Heineken seamlessly into the tapestry of gaming culture, crafting a brand experience that resonates deeply with gamers. This campaign aims to encourage responsible socializing while leveraging the captivating essence of gaming to kindle new friendships and shared moments, positioning Heineken as a pivotal force in promoting unity.
The objective is to weave Heineken seamlessly into the tapestry of gaming culture, crafting a brand experience that resonates deeply with gamers. This campaign aims to encourage responsible socializing while leveraging the captivating essence of gaming to kindle new friendships and shared moments, positioning Heineken as a pivotal force in promoting unity.
Completion Date
May 2024
Project Type
Targeted Ad Campaign
Software
Adobe Photoshop
Deliverables
Flat Designs, Social Media Mockups, Event Poster Mockups
Solution
Solution
The campaign unfolds through an array of gaming-inspired activations, spanning digital campaigns to immersive real-world events. Cheers to Gamers elevates Heineken to the core of gaming, celebrating every triumph and communal moment. It stands as a tribute to the gaming community, providing a fresh avenue for connection and responsible enjoyment with Heineken enriching every interaction.
The campaign unfolds through an array of gaming-inspired activations, spanning digital campaigns to immersive real-world events. Cheers to Gamers elevates Heineken to the core of gaming, celebrating every triumph and communal moment. It stands as a tribute to the gaming community, providing a fresh avenue for connection and responsible enjoyment with Heineken enriching every interaction.
